How To Advertise To Get Your Rooms Filled Fast in your HMO Property! | The HMO Experience 019


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Mar 23 2020 27 mins   6

RESOURCE LINK

  1. The HMO Experience Website (http://www.thehmoexperience.co.uk/)
  2. 11 Steps to Running your successful HMO Property Business and other FREE RESOURCES (http://www.thehmoexperience.co.uk/resources-page)
  3. Sign up for weekly hacks and tips for starting and scaling your HMO Property Business (https://www.thehmoexperience.co.uk/subscribe)

IN THIS EPISODE

Your host Steve Mitchell from The HMO Company, chats to Matt Harris of MiRentCo London and Jamie Madill from Jamie Madill Property, about all things related to advertising, selling your rooms and housemates/tenants/customers first contact.

EPISODE HIGHLIGHTS

  • Introduction [00:00 - 01:09
  • Recap: Key Areas To Consider When Photographing Your Rooms [01:09 - 02:00
  • How To Market & Advertise Your HMO Rooms [02:00 - 05:53] 
  • Key Elements To Your Advertising [05:53 - 09:20
  • Making Your Advertising More Visible [09:20 - 16:32]  
  • Linking Your Advertising To Your Customer Experience [16:32 - 21:04]  
  • Handling Non-Suitable Customer Applications [21:04 - 24:40]
  • Summary: Key Advertising Actions [24:40 - 26:55

KEY TAKEAWAYS

  1. Headlines are vitally important. Do something a bit different to make your headline stand out
  2. Photographs are vitally important. Ensure you have the best quality photographs you can produce either via a professional photographer or self- produced.
  3. Make your body text descriptive and conversational, Don’t list bullet after bullet point. Have a call to action at the end of the text telling the applicant what you would like them to do.

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