The HMO Experience Property Podcast

038 | What is The 10 Pillars of Trust and how can you use it to attract investors?


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Aug 03 2020 41 mins   1
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RESOURCE LINK

  1. The HMO Experience Website (http://www.thehmoexperience.co.uk/)
  2. Download the 11 Steps to Running your successful HMO Property Business and other FREE RESOURCES (http://www.thehmoexperience.co.uk/resources-page)
  3. Sign up for weekly hacks and tips for starting and scaling your HMO Property Business (https://www.thehmoexperience.co.uk/subscribe)

IN THIS EPISODE

Your podcast hosts Matt Harris of MiRentCo London and Jamie Madill of Jamie Madill Property discuss how to create marketing collateral that actually works for your rent to rent HMO property business, when you’re looking to target to landlords and agents.

The key is using a framework called The Ten Pillars of Trust. “What is it?” you might be asking! Well, tune in to this episode of The HMO Experience Property Podcast to find out.

EPISODE HIGHLIGHTS

  • Introduction [00:00 – 02:04]
  • What’s In The 10 Pillars Of Trust [02:04 – 05:16
  • Your Logo – [05:16 – 07:32]
  • Mission Statement [07:32 – 10:42]
  • The Story [10:42 – 15:47]
  • Your Team [15:47 – 21:20]
  • Track Record & Testimonials [21:20 – 29:20]
  • Touch Points [29:20 – 31:00]
  • Core Offer [31:00 – 32:30]
  • Compliance [32:30 – 35:10
  • Contact Details [35:10 – 39:47]

KEY TAKEAWAYS

  1. Getting your message across to a potential new client or investor is essential. Using a tried and tested framework to ensure all the essential information is conveyed in a logical and professional way will support your overall message.
  2. Using the Ten Pillars Of Trust concept means you don’t have to invent a information or message structure yourself. Leveraging the ten component parts to the document will help you shape your message and what your can offer.
  3. Having this document prepared professionally is highly advantageous. This document represents you and your company. Microsoft Clipart simply won’t do. Consider using a graphic designer to help create your brand identity.
  4. Draw your experience from all the whole of your life. Most skills we learn are transferrable so leverage your corporate or employed experiences, expertise and knowledge to help position you in front of your new clients, prospects and investors.
  5. Be clear in your communication. Having reams of words will make getting your messaging across clunky and confusing. Less is more and use good graphics and imagery to tell your story.

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CONNECT WITH THE HOSTS

Jamie Madill - https://www.facebook.com/jamiemadillproperty/

Matt Harris - https://linktr.ee/iammattharris

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