Aug 10 2020 36 mins 1
RESOURCE LINK
- The HMO Experience Website (http://www.thehmoexperience.co.uk/)
- Download the 11 Steps to Running your successful HMO Property Business and other FREE RESOURCES (http://www.thehmoexperience.co.uk/resources-page)
- Sign up for weekly hacks and tips for starting and scaling your HMO Property Business (https://www.thehmoexperience.co.uk/subscribe)
IN THIS EPISODE
Your podcast hosts Matt Harris and Jamie Madill chat about the number of different avenues you can use in order to market to landlords for your rent to rent HMO Property Business, including HMO lists, Social Media, Email Marketing and Guerilla Marketing.
Are you currently stuck on implementing suitable marketing tactics to attract your first or next landlord? Then this is definitely the episode of The HMO Experience Property Podcast for you!
EPISODE HIGHLIGHTS
Introduction [00:00 – 03:50]
Keeping It Simple and Be Clear [03:50 – 00:00]
Traditional Direct Marketing to Landlords [06:50 – 15:54]
Online Marketing [15:54 – 23:41]
Email Marketing, CRMs [23:41 – 27:50]
Connecting at Networking Events - [27:50 – 30:02]
Out of the Box Marketing- [30:02 – 33:55]
Jamies Last Comment - [33:55 – 36:50]
KEY TAKEAWAYS
- A confused mind will never buy. Ensure that your messaging, benefits and offer is very clear otherwise it will generate more questions that provide the answers that your prospective clients want.
- Be innovative in your marketing. Don’t just promote your service but consider providing valuable content in your letter and online campaigns. Not all landlords will have the same level of knowledge as you and your communication can help to advise, educate and inform as well as promote your services.
- Set yourself a direct marketing budget each month based on what you can afford. It will need to cover the cost of supplies, printing and distribution. You can check out services like Stannp.com for a fully outsourced service or do it yourself.
- Be creative with your online marketing presence. Start off with one channel; Facebook, for example, and build from their once mastered. Ensure your content is informative and content rich. This is a great way to position yourself as an expert in your field with your potential audience.
- If you are reaching out to contacts via email marketing ensure that you are familiar with GDPR rules and guideline.
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CONNECT WITH THE HMO EXPERIENCE
CONNECT WITH THE HOSTS
Matt Harris - https://linktr.ee/iammattharris
Jamie Madill - https://www.facebook.com/jamiemadillproperty/
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