Creativity is one of the greatest skills any marketer can have. Max, Co-Founder of Bind, and ex-Googler, shares how they taught him, and his colleagues to be creative in practical steps.

Max approached his talk by structuring it the following way:

• How the brain works best when finding creativity
• The high level science of the brain and creativity
• Max’s three R’s for creativity – related worlds, random links, revolution
• How to practically create an environment where creativity flows
• How to get buy in from more traditional teams for creative ideas
• And much more!