As marketers, it’s not good enough to do something and expect the budget to keep on flowing when you haven’t proven the value of it. We often do a bad job in marketing ourselves and communicating our role in a company.
In this webinar, we have one of the world’s most unique thinkers on marketing in our company for an hour. By the end, I hope you would have learned something new, had your perspective shifted, and have a bunch of things you can implement at the end.
Daniel approached his talk by structuring as so:
- Why we need to prove the value of marketing, heading back to the 'Mad Men' roots
- Daniel's test, learn, challenge, earn approach
- Why marketers and advertisers are less trusted than policitians
- Daniel's model for truly understanding what matters to organisations
- Why we are not the CFO's enemy
- A model for marketing: strategy, team, insight, testing, measurement
- Why it's vital to simply understand what a business wants
- Daniel's insight into growing an agency