COVID has changed everything. But what is it like when you're a marketer, and expected to communicate with patients and staff alike the changes that are going on clearly, while everything is changing around you?

It's a huge, daunting task, and one that Sarah Roberts and her team at CUH NHS Trust tackled head on. In this talk, Sarah shares her her learnings from her time as the Head of Digital Communications at CUH, specifically focusing on:

• How did the Trust communicate with humanity?
• How did they build a community spirit when everything is going crazy?
• How do they just deal with the day to day impact - to just stop, think, and breathe from a personal wellbeing perspective?
• How did they give hope and purpose through their messaging and actions?