Brands and the Business of Relationships with Bill Fleming


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Jan 13 2020 40 mins  

Bill Fleming stops by to chat with Adam about branding, marketing and design. Bill is a Boston-based Independent Brand & Marketing Strategist, and Business Consultant for Designers.

On this episode we talk about what brands are, how the cultural work of branding has changed in recent decades with the advent of new and easier to use technologies, and how we can think about brands as conversations - not just between businesses and customers but also between businesses.

Transcript of this episode

Billfleming.com

Bill on Twitter

Ideas and Articles we reference

https://www.commarts.com/columns/the-sensitive-anthropology-of-branding

https://raleighgreeninc.com/blog/2011/07/31/an-anthropologists-approach-to-branding/

https://lippincott.com/insight/b2b-brands-in-the-human-era/

This episode is brought to you in part by Experience By Design, a new sister podcast Adam makes with sociologist of work Dr. Gary David. ExD explores all things at the intersections of experience and work, from employee experience at Amazon to escapee experience with Escape the Room adventures to making people love Jet Blue despite hating airports. It's a fascinating world, come explore it with us. 

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