Oct 03 2018 20 mins 1
This is a fantastic new podcast episode! Please Please Please leave us a review on iTunes! "How To Automate Custom Signature-Creation to Boost Sales" ? Brad Beutler (Director of Marketing at Sigstr) and I discuss the process and tools to turn email signatures into powerful brand engagements. Here are the use cases: ✔️ Customer marketing ✔️ Driving to events in real time from EVERY email account ✔️ Discount code at a specific stage in the (cold) email sequence What are the tools necessary to execute? Email marketing platform (or Gmail with campaign add-on), Sigstr, and your CRM with lead status's set. Example: hot prospects will see a banner that says “Sigstr love’s {{your_company_name}}”, OR: new downloaders, who also have a certain customer score, will see a banner saying "Please leave us a review in the App Store!" To subscribe for show notes, exclusive access to guests and more, join us at https://marketingautomation.fm/ --- Support this podcast: https://anchor.fm/marketing-automation/support
