Reaching Millions Living the Backwoods Life with Michael Lee

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Jan 04 2021 42 mins  

Michael Lee is the host and owner of Backwoods Life, a hunting show that airs on the Sportsman Channel and the Hunt Channel. The show has aired for 16 seasons, and in 2020 they reached more than 108,000,000 people through their social media channels, online videos, and TV show. Michael discussed how Backwoods Life started, how their cable TV contracts work, how they grew their social media audience and the positives and negatives of social media. 

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