Maximize Business Value Podcast

Jan 23 2021 38 mins

A podcast for business owners who are passionate about building long term, sustainable value in their businesses - and ultimately transitioning on their terms.The Maximize Business Value Podcast is hosted by Tom Bronson, CEO of Mastery Partners. Mastery Partners equips business owners to maximize business value so that they can transition on their terms. Check us out at masterypartners.com.





Growth Strategy Drives Business Value
Jan 23 2021 54 mins  
Tom Bronson speaks with Tom Niesen, CEO of Acuity Systems, Inc., in this episode of the Maximize Business Value Podcast. Niesen’s career has revolved around building sales strategy, so he gives insightful information about the factors that affect sales structure, culture and growth. They also discuss what it takes to be an A player on the sales team, the four roles of a sales leader and the difference between sales process and sales outcomes. Tune in to improve your sales strategy! As CEO of Acuity Systems, Inc., Tom Niesen blends his own experiences with nationally proven training and evaluation tools from The Sandler Sales Institute, Objective Management Group, and Extended DISC, to teach a unique brand of sales training and personal development. Before starting Acuity Systems, Inc. in 1995, Niesen spent 14 years in upper sales management and marketing positions with Polaroid and Fuji Film. There he built sales teams and began to understand the importance of having the right people, processes, and culture. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


A Strategic Approach to Growth
Jan 18 2021 41 mins  
This week on the Maximize Business Value podcast, host Tom Bronson chats with Greg Stanley, President of Accelerant Consultants. Greg works with small and medium-sized companies to unlock their growth potential by optimizing their revenue functions, creating more new sales opportunities and increasing their valuations. Tom and Greg clarify the differences between revenue function optimization, marketing consulting and sales training, and offer a unique perspective on growth, exit planning and intentionality. Listen now to hear about “sprinkling brand dust” and Tom’s bonus question to listeners! Greg Stanley has had a career of over 25 years in business and community leadership. Prior to launching Accelerant Consultants in 2017, Greg built practices, sales and marketing teams and channel relationships for Support Net, Arrow Electronics, PwC and SmartIT. While at PwC, Greg helped build a technology security practice before building a marketing and sales team from the ground up for the Indiana, Ohio and Kentucky region. Greg served on the seven partner leadership council for PwC and had strategy and revenue responsibility for over $325 million. It is this set of experiences that gives Greg a unique understanding for leadership, strategy, sales and marketing in both small and large company environments that he leverages for the benefit of his clients. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.



Finding Community in Peer Groups
Jan 11 2021 50 mins  
In this episode of the Maximize Business Value podcast, host Tom Bronson speaks with Dr. Jill Olmsted, Founder of The Coterie Project. By definition, Jill works with exclusive groups of people who come together and share a unifying purpose, also known as peer groups. She focuses on positively cultivating change while tackling business issues that include improving organizational development and maximizing profit. Dr. Olmsted and Tom discuss the importance of creating a community among business owners, so each individual has accountability partners. Interested in joining a peer group community? Listen now to hear the benefits! Dr. Jill Olmsted, Founder of The Coterie Project, is a CEO Coach and Peer Advisory Board Chair. Through her research, she has witnessed firsthand that Peer Advisory Groups work. Leaders and their businesses are more successful when they have support from others in similar situations. 100% of members credited their peer advisory groups for personal and professional growth, noting that they could not have achieved it alone. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


Preparing for 2021, Part 3: Taking Massive Action
Jan 04 2021 15 mins  
The first Maximize Business Value podcast episode of 2021 is the final of a three-part series, where host Tom Bronson gives listeners short, specific actions to prepare for the year ahead. Part 3 embraces the significant impact of Ivy Ledbetter Lee on executives in the early 20th century. He created a system that helped individuals prioritize tasks and increase efficiency, which is now known as the Ivy Lee Method. Tom describes the process and encourages business owners to take action by following this technique each day. Listen to increase your productivity! Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


Preparing for 2021, Part 2: Bring Your Future Into Focus
Dec 28 2020 15 mins  
This episode of the Maximize Business Value podcast is the second of a three-part series, where host Tom Bronson gives listeners short, specific actions to prepare for 2021. In part 2, Tom walks you through the Future Clarity Mapping Tool, which can be drawn by hand or found at www.masterypartners.com/ebooks. This guide will help business owners transcribe their company goals to determine what needs to be done to achieve them. Tune in to actively clarify your future! Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book,Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


Preparing for 2021, Part 1: The Art of Giving
Dec 21 2020 11 mins  
This episode of the Maximize Business Value podcast is the first of a three-part series, where host Tom Bronson gives listeners short, specific actions to take to prepare for 2021. Part 1 dives into the connection between giving and receiving as outlined in The Go-Giver by Bob Burg and John David Mann. The book contains a story about a man who learns about the Five Laws of Stratospheric Success, and uses these laws to add value to the lives of others. Listen to learn how to be a go-getter, while also being a go-giver! Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


How to Get in the Zone and Stay There
Dec 12 2020 37 mins  
In this episode of the Maximize Business Value podcast, host Tom Bronson speaks with high-performance executive coach, motivational speaker and CEO of StatusFlow, Chris M. King. Tom and Chris discuss how individuals and groups can get in the “zone” or flow state to achieve pique performance. As defined by Chris, flow state is the optimum state of consciousness where you feel and perform your best. Business owners need to understand this mindset before selling their business because the environment is changing exponentially. Want to learn how to change your status quo to status flow? Listen to find out! Chris M. King, CEO of StatusFlow, is a high-performance executive coach and motivational speaker. He works with professional teams and individuals to disrupt the subconscious psychological paradigms that hinder performance, bring conscious awareness to them, and realign them so clients can maximize their resources and dramatically increase their performance. Chris knows how to do this as he has disrupted his own life several times in order to realign himself with new outcomes. He empowers his clients to bring out their best and holds them accountable to it. With a fresh perspective, strong intuition and an affinity for improvisation, don’t expect Chris to ever provide a canned experience. Clients experience dramatic improvements in accountability, effectiveness, efficiency, and goal attainment. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.



What's Your Business Worth?
Dec 07 2020 31 mins  
Tom Bronson, host of the Maximize Business Value podcast, speaks with Bharat Kanodia, Principal at Veristrat, a valuation and advisory firm based in San Francisco. They discuss how to raise capital, where business owners should invest, and what buyers are looking for in a business. As a leading valuation expert, Bharat stresses that getting a yearly valuation for insurance, accounting or tax purposes can also help business owners observe competition and growth trends. His unique YouTube channel, “What’s It Worth?”, educates business owners on what to think about long before wanting to sell. Tune in to this episode to learn how to value your business! Bharat Kanodia is the founder of Veristrat. He has been in business valuation since 2000 and has valued assets in real estate, industrial, personal property and financial assets including some unique assets i.e., the Golden Gate Bridge, NYC subway system, Hartsfield Atlanta Airport and Las Vegas casinos. He has signed off on over 4,500 valuations with $2.6 trillion in assets globally. You can learn more about his tactics on his YouTube channel, “What’s It Worth?” Bharat lives in the San Francisco Bay area with his family and enjoys sailing, golfing, skiing, and horseback riding. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


The Future of Technology Could Alter Your Business Value
Nov 30 2020 40 mins  
In this episode of the Maximize Business Value podcast, host Tom Bronson speaks with Steve Meek, Principal at The Fulcrum Group, an outsourced IT services firm based in North Texas. They discuss the importance of utilizing applications and data to transform technology into a tool, so business owners can make more informed decisions that add value to your business. We also learn about the continually changing environment of technology, including the impact of COVID-19, and the increased risks of security while working from home. Steve and The Fulcrum Group stand out because they take a process-based approach to technology, which helps align business driven projects with your budget. Listen to find out how you can add value to your business by understanding your technology! Steve Meek is Co-Founder and President of The Fulcrum Group, Inc. organization. He and Vice-president David Johnson founded The Fulcrum Group with a focus on services and client relationships. A business-person first, Steve evolved into technology and has delivered client successes working with corporate, local government, non-profit, health care and education organizations. Whether providing hands-on technical services, managing a project, or writing technical materials such as System Documentation, Network Audits, or Security Assessments, he still enjoys the challenge of keeping up with rapidly evolving technology. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


How An Attitude of Gratitude Can Improve Business Value
Nov 23 2020 55 mins  
Tom Bronson, host of the Maximize Business Value podcast, brings in business owner and author of The Gratitude Effect, our guest Rich Cavaness. In this episode, Rich describes a near death experience that leads to the creation of his book, which covers topics about shifting your mindset, optimizing your outcomes and boosting emotional well-being. Tom and Rich discuss the impact an attitude of gratitude can have not just on life itself but on business value, including an increase in productivity and help with achieving your goals. We learn about abundance versus scarcity mentality, the 66 day gratitude challenge, and business owner’s emotional bank accounts; a positive mental attitude and gratitude make deposits, while complaining and negativity are withdrawals. Listen to learn about the importance of gratitude in your business all year long! Rich Cavaness is best known as a popular author, trainer, and coach in the field of success and personal development. He is a Master in his areas of expertise; teaching the 17 Principles of Success by Napoleon Hill, personal development and training, helping individuals with divorce and marriage issues, and his passion is the Monthly Wisdom Program, which is a monthly group coaching experience partnering with Derrick Sweet, Founder of the Certified Coaches Federation. Rich has authored four books, including The Gratitude Effect, two seminar manuals, and produced the 16 sessions seminar “Living a No Limits Life.” And the 12 session seminar for people struggling with divorce and marriage issues “E5 Marriage Experience.” Rich has the unique and powerful ability to take any topic and make it easy for people to understand and apply to their lives. He teaches people today how to master their lives - physically, mentally, emotionally, spiritually, financially, and relationally. Click here to connect with Rich and learn more on his website. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


What Your Investment Banker Won't Tell You
Nov 16 2020 67 mins  
In this episode of the Maximize Business Value podcast, our host, Tom Bronson, sits down with our guest and investment banker, Oliver Cone, Senior Vice President at Bulkley Capital, an M&A Advisory firm based in Dallas. They talk about the things a business owner should think about long before putting their business on the market and answer questions on raising growth capital and understanding your business’ opinion of value. Oliver and Bulkley have really separated from the pack in terms of bringing value to their business owner clients. Tom and Oliver are both members of Provisors, a professional networking group here in Dallas, with groups throughout the country. As a business owner, you will need to talk to an investment banker. Listen in and be ready! Oliver Cone has been with the firm since 2001. He has been involved in a wide variety of transactions across multiple industries while at Bulkley Capital and previously at a venture capital investment firm focused on telecommunications opportunities worldwide. His experience gives him the valuable perspective, analytical strengths and project management capabilities that help our clients plan for and execute successful transaction outcomes. Oliver also plays a lead role in assessing new business opportunities and maintaining the firm’s relationships with institutional financing sources nationwide. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


Is your business ready for 2021?
Nov 06 2020 41 mins  
Are you ready for 2021? Is your business? Many business owners don’t take the time to think strategically and plan their upcoming year. As we wind down 2020, and hopefully put this one in the rearview mirror as quickly as possible, today’s Maximize Business Value podcast focuses on what you can do NOW to be ready. Our host, Tom Bronson, chats with Susan Bryant, CPA and Cleve Clinton, attorney about some of the things a business owner should really take time to think about before the end of the year - like corporate structure, year-end tax to-do lists, and tax strategies for this year and next. Listen in, get your list, and start building long term value in your business today. Building on her experiences as an auditor, Susan Bryant, works with clients to bring efficiency and discipline to the accounting function in their businesses through the use of our outsourced services. She thrives in crafting personalized and innovative strategies that allow business owners the freedom to dream big, focus on growth, and plan for taxes. As principal for MB Group, Susan has helped MBG to steadily grow to serve over 600 business owners, solopreneurs, and high net worth individuals. Outside the office, you’ll often find her in the kitchen cooking up a new recipe or running to keep up with her two teenage daughters. Cleve Clinton, Partner - Gray Reed. With a client list full of family businesses, Fortune 500 companies, and maverick risk-takers who won’t take “no” for an answer, Cleve Clinton knows what it takes to develop creative solutions when big ideas result in big problems. Whether he’s serving as lead counsel in one of the growing number of fiduciary litigation claims within family businesses, advising a family in transition, or helping a developer sidestep a legal and public relations disaster in a new residential community, Cleve’s focus is always the same – achieve the client’s goals, either in or out of the courtroom. Cleve is dedicated to keeping clients informed about the latest legal and industry trends that impact their businesses. As a regular contributor to the firm’s blog, Tilting the Scales, he focuses on analyzing new and interesting business issues from a legal perspective. Reach out to Cleve with your questions at [email protected] Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.



Protecting Your Intellectual Property with Dan Shulman
Nov 02 2020 58 mins  
Do you have Intellectual Property? Is it protected? Dan Shulman, Intellectual Property attorney and my guest on this episode of the Maximize Business Value podcast, and I wholeheartedly agree on the importance of protecting this important company asset and how it impacts the value of your business. Find out what qualifies as intellectual property and how and why you should protect it. We also discuss common mistakes business owners make when it comes to protecting or failing to protect Intellectual Property and how creating a culture of innovation drives business value. Reach out to Dan via email at [email protected] to get a questionnaire that will help you determine if you have Intellectual Property that needs to be protected. - Tom mentioned our Culture of Innovation Presentation: HERE IT IS Daniel Shulman is a Shareholder at Vedder Price and a member of the firm’s Intellectual Property group in the Chicago office, who focuses on all aspects of intellectual property acquisition, monetization, and enforcement, including complex patent litigation, trademark litigation, copyright litigation, trade secret litigation and all aspects of patent and trademark prosecution and portfolio management. He also advises clients on intellectual property transactions including technology development agreements, confidentiality, and joint development agreements, licensing, and mergers and acquisitions. As an in-house attorney, Mr. Shulman developed a keen insight into the challenges businesses face, what constitutes quality service from outside counsel, and how to meet or exceed a client’s budget expectations. Mr. Shulman was named one of the Top Forty Lawyers Under 40 in Illinois in 2013 by the Law Bulletin, Managing IP Top In House IP Star every year from 2015 through 2018 and received the First Chair Award Top In-House Intellectual Property Counsel in 2015, 2016, and 2018. Reach out to him at [email protected] Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book,Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


Making Sense of Real Estate Now with Bob Gibbons
Oct 26 2020 56 mins  
Bob Gibbons, Founder and CEO of REATA Commercial Real Estate joins us for today's episode of the Maximize Business Value podcast. Today, Bob and host, Tom Bronson, focus on real estate. Bob gives us the latest on how COVID has impacted real estate in DFW and across the nation. There is also practical advice on how business owners need to look at real estate and how to effectively manage their leases, ownership to maximize business value. Bob is an expert in the field with over 36 years in the industry. He is a wealth of information on this topic, as you will discover as you listen. Want to hear more from Bob? He has his own podcast - Confessions of a Recovering Landlord - check it out! Bob Gibbons is the founder and CEO of REATA Commercial Real Estate. Since starting his career in early 1984, Bob has been involved in all aspects of the commercial real estate business and held positions such as property manager, leasing agent, broker, construction manager, development project manager, and asset manager. He is a licensed Texas real estate broker, member of numerous trade associations, and holds a BBA in Finance from UT Arlington and an MBA from the University of Dallas. Bob has been married to Jan since 1986 and she now works with him at REATA. They have two grown kids who are successfully navigating the business world on their own. Bob enjoys water sports, mountain biking, and hiking, but would rather snow ski than anything else. Contact Bob through his website or email him at [email protected] Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


Demystifying Marketing with Michael Orr
Oct 20 2020 55 mins  
This week in the Maximize Business Value podcast we are talking to Michael Orr, principal at point-Z marketing company and Mastery Partners’ resident Marketing guru. Today, we are demystifying marketing for business owners. You are going to want to listen to this one in the car and then at home where you can take a lot of notes as Michael walks us through clarifying your message, the difference between marketing and branding, how small business owners should think about branding and outlines branding process. There are so many schools of thought on successful marketing but the way Michael explains it makes it simple and doable. Michael Orr is the founder and principal of point-Z marketing company. Founded in 2005 and working to delight our customers ever since. point-Z marketing successfully creates and nurtures desire for client’s products to drive sales through brand positioning, strategically creative marketing, and productive communications. A fast and flexible marketing company that does what they say they are going to do. They talk straight and work collaboratively. point-Z is equally excited to work on a project with your marketing team or become your outsourced marketing department. They do what it takes to create productive marketing and make their clients look good in the process. Check them out at pointzmarketing.com. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


Bridging the Communication Gap to Maximize Business Value
Oct 12 2020 44 mins  
On this week’s Maximize Business Value Podcast, Tom Bronson welcomes Gerald Parsons, CEO, and Rich Russo, VP of Corporate Development from Life Languages. They discuss Life Languages and the vital role communication plays in the effectiveness, profitability, and value of companies. Life Languages cracks the code to effective communication. The Life Languages Communication IQ system is a key indicator that will predict where inconsistent, inaccurate internal, and external messaging exists at every level in an organization. We all want to be seen, heard, and understood. Most relationships fail and most management problems are due to miscommunication and misunderstanding. Life Languages helps recognize and resolve conflict, reduce the cost of onboarding, build relationship equity, and increase the return on individual investment hands down. Find out more by visiting Life Languages website or checking out Gerald's book, Ties And T-Shirts here. Gerald R. Parsons is a forward-thinking strategic builder dedicated to character-driven communication as a core value. He has been affiliated with Life Languages International / Communication IQ for over 30 years and was appointed CEO in 2016. In his current role, Gerald strives each day to make a difference in the lives of his team and colleagues by creating equity within their relationships and the company. Gerald is a firm believer that when people learn their communication styles they learn how to speak and listen so more people will hear and understand them. Personal and professional development that involves improving himself as a leader worth following both in his family and organization are his top priorities. Living in constant reminder of how special his life is, Gerald is married to his wife of 42 years and enjoys spending time with his children and grandchildren. Rich Russo is VP of Corporate Business Development and Managing Director of Build Connect, LLC. Much of his day includes helping teams create practical solutions to complex problems and then transitioning that solution into a sustainable operating model. He has a passion for enhancing Communication IQ at organizations of all sizes and he regularly volunteers and donates to organizations that support personal and professional growth. Find out more about Rich by connecting with him on LinkedIn. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


What Is Your Strategic Growth Plan?
Oct 05 2020 54 mins  
This week on the Maximize Business Value Podcast, our host Tom Bronson is talking with Dean Ash, Principal at 360 Consulting DFW. This week we are diving into the Sales Pool. One last dip before Summer is officially gone and hey, Q4 is among us which makes this the perfect time to talk about Sales Growth and having a Strategic Growth Plan in place to drive revenue and maximize business value. Dean is a sales strategy master and goes into detail about execution, the players needed, processes, training, and more. Listen in and then reach out! We'd love to help you in any way. Visit our website for more information: LINK Also check out 360 Consulting DFW's website, blog, and podcast. Dean Ash is co-founder of 360 Consulting DFW and President of Smart Sales Growth (a member of the SalesXceleration Network). With more than 20 years of sales leadership experience, Dean enables clients to grow sales revenue, improve profitability and implement comprehensive sales strategies. At 360 Consulting, our passion is to 𝗵𝗲𝗹𝗽 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘃𝗲𝗿𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝘁𝗵𝗲𝗶𝗿 𝘀𝗮𝗹𝗲𝘀 𝗴𝗼𝗮𝗹𝘀. Our mission is to help companies transform their sales teams and processes to 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝗮𝗹𝗹-𝘁𝗶𝗺𝗲 𝘀𝗮𝗹𝗲𝘀 𝗿𝗲𝗰𝗼𝗿𝗱𝘀. We take success personally. We perform like our own livelihood depends on your sales success, and we want to see you succeed. Dean is also on the Mastery Partners Team as our Sales guru. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.



The Walk-On Method with Jim Roddy
Sep 28 2020 51 mins  
This week on the Maximize Business Value podcast, Tom welcomes our guest Jim Roddy, author of The Walk On Method to Career & Business Success (2020). Tom and Jim discuss the book and it's uplifting message that "Ordinary people will accomplish extraordinary feats when their energy is properly channeled." The book tells the story of 31 underdog athletes who parlayed their college experience into habits that led to career success. They also dive into the proven 5-step method outlined in the book for career and business success. Listen in to hear how you can maximize business value with the Walk-On Method. Resources mentioned in the podcast: The Walk On Method to Career & Business Success (2020) Hire Like You Just Beat Cancer ( The Trusted Advisor Podcast - found anywhere you find your podcasts. Connect with Jim on Twitter @jim_roddy or on LinkedIn www.jimroddycba.com [email protected] Follow The Walk-On Method on Facebook: https://www.facebook.com/TheWalkOnMethod/ RSPA (Retail Solutions Providers Association) Jim RoddySince 1999, Jim Roddy has educated business leaders through national magazine articles, online columns, webinars, podcasts, video interviews, and presentations at national conferences. He is author of the books Hire Like You Just Beat Cancer and The Walk-On Method To Career & Business Success. He has been a guest on the Read To Lead podcast and has been published by Entrepreneur and Nasdaq. Jim has interviewed best-selling business authors Chip Heath (Made To Stick, Switch, Decisive, The Power of Moments) and Michael Gerber (The E-Myth, Awakening The Entrepreneur Within), hosting with Mr. Gerber a series of webinars and podcasts that attracted 1,000+ executives. Jim is a popular keynote speaker and moderator because of his business knowledge and a presentation style that is “infotaining” — a combination of informational and entertaining. In 2016, Jim launched a business advisory program to serve partners of Worldpay, one of the world’s leading payment processing and technology providers. In 2019, Jim joined the RSPA (Retail Solutions Providers Association) as the Vice President of Sales & Marketing and as one of the association’s business coaches. He works with high-initiative, growth-oriented companies to help them uncover their blind spots with customers, employees, and business best practices. Then he applies his 25+ years of business management experience, executive leadership, and industry expertise to help them get better. Jim is a graduate of Gannon University in Erie, PA, where he was a walk-on member of the men’s basketball team for four years and sports editor of the student newspaper for three years. Reach out to Jim here: [email protected] Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book,Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


An Ops Deep Dive to Maximize Business Value
Sep 21 2020 42 mins  
In this episode of the Maximize Business Value podcast, Tom welcomes John Gorbutt, Principal of The Gorbutt Group and a Mastery Partners Partner. John and Tom take a deep dive into the operational and financial best practices of maximizing your business value. John is a master at understanding businesses from start to finish, what makes companies unique, and the scalability of that company then he can tell you the best ways to measure it to be able to take action. It’s all about focusing on the details. Listen in to learn what you can do today to maximize business value operationally and financially. Want to hear more? Join Tom and John for a FREE live webinar on this topic. Click here for details. Tom referenced the Maximize Business Value podcast with Charlene Aldridge and Todd Hunter. Here is the Link. John Gorbutt, Principal of the Gorbutt Group and a Mastery Partners Partner, has been making a daily difference for businesses for over 35 years. A hands-on resource with extensive experience in accounting, financial, and operational leadership roles encompassing financial and operational analysis, integrations, system conversions, bank and financial reporting, accounting diligence, cost controls, mergers and acquisitions, and project management. He has executed all aspects for more than 75 mergers and acquisitions. He has also developed best practice manuals for operations, playbooks for due diligence and integration, and training for leadership on business analysis and performance. His experience and skills are unmatched and transferable to any industry. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


With Business Value, Legal Matters Matter
Sep 14 2020 61 mins  
In this episode of the Maximize Business Value podcast, Tom welcomes our guest Cleve Clinton, who is a partner at Gray Reed law firm in Dallas. Tom met Cleve through a mutual friend several years ago, and they’ve become great friends. He has presented at our V90X Lunch & Learn series (before COVID) and he is a master storyteller who, as a corporate attorney with a broad spectrum of clients, has “been there, done that” in almost every legal situation. As Cleve says he represents Mavericks who Dare Big, Plan Big, Think Big, and get into Big Trouble! Today, we talk about some of the legal considerations business owners really should be thinking about relating to building long term value and ultimately transitioning their business. Cleve Clinton, Partner - Gray Reed - [email protected] With a client list full of family businesses, Fortune 500 companies, and maverick risk-takers who won’t take “no” for an answer, Cleve Clinton knows what it takes to develop creative solutions when big ideas result in big problems. Whether he’s serving as lead counsel in one of the growing number of fiduciary litigation claims within family businesses, advising a family in transition, or helping a developer sidestep a legal and public relations disaster in a new residential community, Cleve’s focus is always the same – achieve the client’s goals, either in or out of the courtroom. His clients span nearly every industry, including beverage distribution, real estate, manufacturing, telecommunications, and transportation. After 40 years of litigation practice, Cleve has learned one absolute truth – there’s no one-size-fits-all solution. His starting point with every client is to fully understand their motivations and concerns so he can mirror their judgment. When the initial legal answer won’t solve the problem or is too costly, he seeks practical solutions that reveal new legal paths that minimize both the financial and emotional impact. And most important – if it’s not simple, it’s not the best solution. Cleve is dedicated to keeping clients informed about the latest legal and industry trends that impact their businesses. As a regular contributor to the firm’s blog, Tilting the Scales, he focuses on analyzing new and interesting business issues from a legal perspective. Reach out to Cleve with your questions at [email protected] Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


Is Your CPA a Trusted Advisor? How CPA's Help You Maximize Business Value with your Finances
Sep 06 2020 49 mins  
Is your CPA a trusted advisor to you? They should be. In this episode, I'd like to welcome our guest Susan Bryant, CPA, who is a principal at the MB Group, a CPA firm, based in North Texas. I met Susan a few months ago in a professional networking group called ProVisors. Let me start out by saying that not all CPAs are cut from the same cloth. Some are bookkeepers, some do taxes, and then there are some who really look at accounting as a calling to help their clients be better. They take a surrogate CFO role in the businesses they serve, and they truly are trusted advisors. That’s how Susan and the MB Group work. I network with lots of CPAs because they are typically close to my prospective clients - business owners. I explain what we do, and offer my services for their clients thinking about transitioning their business. Susan is the first CPA who, after hearing what we do at Mastery Partners, who said “oh my gosh, my clients really need your help!” She really understands why every business owner needs to have a solid exit strategy. Want to watch our live webinar with Susan? Email Tom at [email protected] and we will send it to you. Building on her experiences as an auditor, Susan Bryant, CPA works with clients to bring efficiency and discipline to the accounting function in their businesses through the use of our outsourced services. She thrives in crafting personalized and innovative strategies that allow business owners the freedom to dream big, focus on growth, and plan for taxes. As principal for MB Group, Susan has helped MBG to steadily grow to serve over 600 business owners, solopreneurs, and high net worth individuals. Outside the office, you’ll often find her in the kitchen cooking up a new recipe or running to keep up with her two teenage daughters. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


The Mindset of a Sales Warrior with Jason Forrest
Aug 28 2020 50 mins  
Jason Forrest from Forrest Performance Group joins us this week on the Maximize Business Value podcast to talk about his successful sales and training techniques including the 4 traits to look for in hiring a salesperson, using the NLP method and winning sales formulas. Sales and growth are primary drivers of business value. When your sales engine is running swell, it helps you maximize your business value. Listen in and learn how to turbo- boost the sales engine in your organization. You can get a free copy of the book “The Mindset of A Sales Warrior” by visiting warriormindsetbook.com - you just pay shipping and handling. Jason Forrest is CEO of Forest Performance Group, a best-selling author and sought after speaker. FPG is a sales-training and recruiting company that is all about profitable results. While so many trainers focus on theoretical solutions, they provide relevant, tangible strategies that produce measurable results. They are the experts in increasing profitability through training programs, event-based speaking engagements, assessments, and one-on-one coaching programs. We transform employees into corporate gladiators and companies into high-performance organizations. Check out Jason’s latest book The Mindset of a Sales Warrior, which can be found at his website warriormindsetbook.com or on amazon. Reach out to Jason at [email protected] Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.



What You Don't Know Can Hurt You (part 2): Mitigating Personal Risks
Aug 24 2020 15 mins  
When it comes to risks, what you don’t know can hurt you and for business owners, the stakes are even higher. In this week’s Maximize Business Value podcast, our host, Tom Bronson, concludes his 2-part series on risk by talking about personal risks. Asa business owner, your personal life and business life are intertwined. What happens in your personal life can greatly impact your business and its value. Tom takes us through some of the common personal risks and how to mitigate them. Dealing with risks, especially personal risks, is a surefire way to maximize business value. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


What You Don't Know Can Hurt You: Mitigating Business Risks
Aug 17 2020 24 mins  
When it comes to risks, what you don’t know can hurt you and for business owners, the stakes are even higher. In this week’s Maximize Business Value podcast, our host, Tom Bronson, takes us through some of the common risks that affect business owners and how to mitigate them. Dealing with risks is a surefire way to maximize business value. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


Why Coaching is Essential for the HEALTH of Your Business
Aug 08 2020 40 mins  
This week on the Maximize Business Value Podcast, we are joined by Family Coach and Registered Behavioral Technician, Sheila Henson. Host Tom Bronson and Sheila talk about the complex dynamics of family businesses and the techniques she uses to help move the business and family forward. She also lays out the benefits of why you need a family coach. It is never too early to get the help of a family coach to improve the health and value of your business. Sheila Henson is a therapeutic teacher and coach specializing in Family Business Coaching and ADHD Coaching. She helps others manage their relationships, emotions, and behavior patterns in a variety of settings and circumstances. In addition to working with individuals, Sheila works with businesses and organizations, providing mediation, conflict resolution, training, and coaching. You can find her at HensonCoaching.com. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book,Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


The Revolutionary Way to Connect with Customers: StoryBrand Part 2
Aug 03 2020 19 mins  
This week’s Maximize Business Value Podcast, is a continuation from last week's podcast on the book, Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller - New York Times best-selling author. Tom continues to walk us through this remarkable book and how to implement the seven part-process that leverages the power of story and revolutionizes the way you connect with your customers. You can find part one at masterypartners.com or wherever you find your podcasts. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


The Revolutionary Way to Connect with Customers: StoryBrand
Jul 27 2020 20 mins  
In this week’s Maximize Business Value Podcast, our host and CEO of Mastery Partners, Tom Bronson, gives us his take on a book he has been obsessed with for the past 2 months: Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller - New York Times best-selling author. Tom walks us through the book and how the marketing strategy transforms how you talk about who you are and what you do and the value you bring to your customers. The StoryBrand Framework is a marketing messaging tool that allows organizations to clarify their message using a seven part-process that leverages the power of story. If you are a business owner, this is a gamechanger for you and will forever change how you market your business...oh and it will also help you maximize business value. Check it out! Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed. #maximizebusinessvalue #exitstrategy #masterypartners #marketing



Is It Really That Important to Document Your Business Processes?
Jul 20 2020 48 mins  
YES! Emphatically yes. Process documentation is not only crucial to long-term survival, and growth in your business but also maximizes business value. Today, we chat with two experts in this field, Charlene Aldridge and Todd Hunter from Aldridge, Kerr and Associates, Inc. They give us compelling reasons why it is so vital that business owners take this seriously, the risks involved if you don't document your processes and how you can get started. Aldridge, Kerr and Associates, Inc. is a consulting practice that for over 20 years has helped and continues to help companies build and sustain operational efficiencies with efficient and effective processes. Aldridge, Kerr focuses on helping our clients understand the risks that get in the way of operational effectiveness and define what is needed to mitigate those risks for longterm success. Unlike many consulting firms, we roll up our sleeves and provide our clients with a roadmap to create sustainability and to optimize their growth. More information available at aldridgekerr.com Charlene Aldridge is founder and President of Aldridge, Kerr and Associates. She has vast experience and extensive knowledge at all levels of various industries in operational excellence and efficiencies with over 18 years in the corporate world. When she's not helping companies sustain and grow by building an operational foundation through efficient, effective processes, she is involved in her community and church through volunteering, serving on boards, and providing pro-bono services. She also enjoys reading, travel, walking, cooking and the arts. Reach out to Charlene: [email protected] Todd Hunter is a Senior Consultant with Aldridge, Kerr and Associates. After spending many years in various corporate industries from financial banking to national security, Todd had hired Aldridge, Kerr and Associates to come in and fix problems and move the company to a different state. He was a client that became an associate. He now helps other companies benefit from what he has spent a lifetime learning. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.


What in the World is Captive Insurance?
Jul 10 2020 51 mins  
Have you heard of Captive Insurance? I had but didn’t know much about it. Sounds like a boring topic, right? Well I met Ken Huffman and he showed me the benefits of captive insurance for business owners and it is anything but boring. Check out our conversation on this week’s episode of the Maximize Business Value podcast. Reach out to cpativenation.com and get your free assessment today! Ken Huffman, CPA graduated from Texas A&M University with a degree in accounting. After working as a CPA for KPMG and some smaller firms, Mr. Huffman wanted to focus on assisting CPA firms and their clients by teaching about and implementing advanced tax strategies in their businesses. This passion led to the founding of CPA to CPA, Inc. Ken’s expertise in these business strategies has saved clients millions of dollars. With captive insurance being a premier business and tax strategy, Ken founded Captive Nation, Inc., a captive insurance management firm. Ken is passionate about helping businesses utilize and implement advanced business and tax strategies that strengthen their core business. He also provides one-on-one consultations, workshop presentations for groups, and facilitates executive round table events. Mr. Huffman advises CPAs, attorneys, business owners, family offices, and financial advisors, along with M&A and insurance professionals. Along with loving to help his clients, Ken also loves spending time with his awesome wife and 3 kids. Reach out to Ken at [email protected] Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed. #maximizebusinessvalue #exitstrategy #masterypartners #captiveinsurance #captivenation


5 Lessons Learned on Alaska’s Dalton Highway
Jul 03 2020 12 mins  
In this week’s Maximize Business Value Podcast, our host Tom Bronson tells us about his adventures on Alaska’s Dalton Highway and the 5 lessons he took away from his trip that applies to your business transition plan. So, come along and explore the remote wilderness near the Artic Circle on the Dalton Highway and maximize your business value too. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms. Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed. #maximizebusinessvalue #exitstrategy #masterypartners #daltonhighway




Why you need an EOS (Entrepreneurial Operating System) with Jim Brewer
Jun 21 2020 27 mins  
Tom Bronson, our host, interviews Jim Brewer, principal of Brewer Leadership on why you need an Entrepreneurial Operating System for your business. Brewer, an EOS implementation coach, walks through how EOS works. It is a practical method for achieving business success. The system is laid out in Gino Wickman’s book, Traction. Every business owner on the planet should at least read it if not read it and then implement it. Jim talks about the benefits of having an EOS professionally implemented and the roles he plays to help entrepreneurs and business owners maximize business value. Jim Brewer - principal at Brewer Leadership - which is a consulting practice that helps business leaders thrive by coaching the principles of accountability toward tangible goals, alignment around values, and corporate culture enhancement. Jim is a Vistage Chair and is also an implementation coach for EOS - The Entrepreneurial Operating System. You can connect with Jim by visiting his website: brewerleadership.com Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that has been developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020). #maximizebusinessvalue #exitstrategy #masterypartners #EOS #traction









The Art and Science of Developing Great Leaders
May 26 2020 54 mins  
This is an exciting episode of Maximize Business Value Podcast. Tom Bronson talks to Susan Steinbrecher, President of Steinbrecher and Associates, whose expertise is helping companies develop their people. We discuss the do’s and dont’s of executive coaching including coaching methodology, how to select a coach, and why we all need coaches in our lives. We also walk through Susan’s latest book, “Meaningful Alignment” which was born from a trend Susan noticed that there was a lack of confidence and competency in a person's ability to have tough conversations and that this deficit was causing lots of collateral damage. We all recognize a lack of alignment in an organization causes problems. The inability to effectively handle high-stakes conversations costs business owners and companies an enormous amount of time and money (and business value). An expert in leadership and team dynamics, Susan gives us practical steps and processes on how to navigate those difficult situations. She also shares a free tool to gauge how well you handle emotionally charged, high-stake conversations. Take the Interpersonal Dialogue Profile assessment by visiting Susan’s website: www.meaningfulalignment.com. Susan Steinbrecher is an executive coach, speaker, licensed mediator, author, president, and CEO of Steinbrecher And Associates, Inc. A management consulting firm that provides professional development services in the areas of executive coaching, group facilitation, and leadership training. Susan has co-written several books: Meaningful Alignment: Mastering Emotionally Intelligent Interactions at Work and in Life (spring 2019), Heart-Centered Leadership: Lead Well, Live Well (Second Edition, February 2014); Roadmap to Success and Straight Talk from America’s Top 10 Speakers. Her Amazon best-selling book KENSHO: A Modern Awakening, Instigating Change in an Era of Global Renewal is a business book that delves into the realm of personal development. How well do you handle emotionally charged, high-stakes conversations? Take the Interpersonal Dialogue Profile™ assessment and find out! Reach out to Susan on her website: www.steinbrecher.com Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that has been developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you? Reach out at [email protected]















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