Ep067: Market Trends in the Software Industry with Jonathan Shulman, Senior Partner with McKinsey and Company


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Dec 03 2024 26 mins   4

Jonathan Shulman, Senior Partner at McKinsey & Company, highlights the transformative potential of AI in the software industry and the evolutions needed to capture emerging market opportunities.

Topics Include:

  • AI's transformative potential in the software industry.
  • Why AI is a massive business opportunity.
  • Software industry evolution: Mainframe to Cloud SaaS eras.
  • Potential entrance into a new AI-driven era.
  • AI spend forecast: $15B to $200B by 2026.
  • Most AI spend repurposed from existing IT budgets.
  • Legacy software spend likely shifting towards AI.
  • Importance of targeting specific, high-impact AI use cases.
  • Key areas disrupted: sales, marketing, software engineering.
  • AI's adoption rates vary by industry and function.
  • Four waves of AI: predictive to agent-based.
  • Most companies are still in early AI stages.
  • Prioritize building agentic, end-to-end AI solutions.
  • Winning companies invest disproportionately in AI innovation.
  • Position offerings to tap into AI-specific budgets.
  • Deliver complete workflows, not isolated point solutions.
  • Generative AI accelerates development and iteration cycles.
  • Scaling AI pilots remains a major industry challenge.
  • Tool fragmentation undermines productivity and innovation.
  • Change management critical for successful AI integration.
  • Rethinking team roles and processes for AI deployment.
  • Consumption-based pricing models gaining industry traction.
  • Shift from perpetual to subscription to consumption models.
  • Balancing value-driven and cost-efficient consumption pricing.
  • AI market poised to redefine IT and business landscapes.


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