You must have known this was coming – as someone who has been building her own brand using video (YouTube, Facebook live, online courses, you name it), it's time for me to get on my soapbox and explain just how powerful this incredible medium is.
More importantly, I want you to understand that to use video to build your personal brand and business, it doesn't take fancy equipment, expensive editing software or professional presenting skills. Your audience is ready to embrace you as you are on camera, so all you need to do is get out of your own way!
In today's episode, I'm going to quickly touch on the 3 main blocks people tend to have around video (and how to get over them), then we're diving straight into the kinds of video you can use throughout the entire customer journey, right from getting found to onboarding them with a dose of "wow" factor so they start promoting you FOR you.
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