Language we use can have a big and sometimes unintentionally detrimental impact. This is such a large topic i am going to focus on it for two episodes.
This week I talk about common phrases or words we use that can mean something very different to the women and families on the receiving end.
Here is some excellent further reading if you are interested in exploring this in more depth.
You can find out more about me on Twitter @FWmaternity and @TheObsPod please check out #MatExp matexp.org.uk for ideas about how to improve maternity experience.
My beautiful artwork is thank to Anna Geyer www.newpossibilities.co.uk