441. Does Advertising Actually Work? (Part 2: Digital)

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Nov 26 2020 48 mins   26.4k
Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble.