049: Brian Casel on How to Profitably Launch a Product as an Agency
In this episode of Hubstaff’s Agency Advantage Podcast, I’m talking with Brian Casel (Twitter) of Audience Ops.
Audience Ops helps businesses grow their audience, email list, and customer-base with done-for-you content marketing. From creating lead magnets, to email marketing automation, to writing the blogs themselves, they do it all.
Brian was on the 3rd episode of this podcast which has the esteemed honor of being the most listened to interview of this show. He understands like no other how to systematize a business so you can remove yourself from the day-to-day and work on the business rather than in it and with what he has been working on recently, I knew I had to get him back on the show.
Brian has built his productized service business up to $50k in MRR and is preparing to to launch their first SaaS product, the Audience Ops Calendar. While we talk about the new systems he is putting in place, I didn’t waste this opportunity to rehash material he has already covered. So if you are interested in how he was able to build a web design company that only took 4 hours a month to run, then check out episode number 3.
But if you’re like many agency owners and you’ve caught the product itch and are thinking about releasing a product of your own, then this is the episode for you. And whether or not you are looking to build a product, he also shares the number one profit crushing mistake that agency owners make.