Makeover Competitions for Repeat Business

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Jan 28 2013 5 mins   1
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In this Small Business Marketing Mastery Tips update, Liza Choa discusses the importance of makeover competitions to drive Repeat Business.

Make your customer experiences really special so they keep coming back for more!

In this episode Liza shares a powerful concept with Serena, the owner of Via Spiga Hair Salon Neutral Bay.  Its something thats simple and can be used to not only generate a lot excitement and buzz, it will be a major factor in helping drive repeat business through very satisfied and loyal customers.

If you are in the business where looks and image are important to your customers - i.e. beauty salons, skincare, makeup artists, image consultants, weight loss, hair and nail salons, fashion consultants, etc, then one way you can do this is by introducing a 'makeover competition' and getting your whole team, staff and more importantly your customers to embrace it.

The benefits of introducing a 'makeover competition' in your business include:

  • Creating a lot of excitement and buzz in your business
  • Helping your customers visualise their transformation in a special way that they will want to share with their family and friends
  • Generating lots of user generated content - i.e. customers taking lots of before and after images, creating testimonials and stories that they can share and you can use to promote your business further
  • Help you introduce your mobile application on your customers smart phone (iPhone or Android) so that they have a medium to promote their new image right there and then
  • Most importantly it will be a major reason for customers wanting to come back to you and therefore you will increase your customer loyalty and increase repeat business

Find out what Serena offers all her clients to make them feel special when they come and have their hair done....even at 9am!


Here's a detailed information about Makeover Competitions for Repeat Business

We would like to thank Serena of Via Spiga for participating in this episode. To find out more about Via Spiga, please visit:

To find our how you can use mobile app to help you with your Make Over Competition, go to