Cannabis business protection through branding and compliance

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Mar 25 2019 33 mins   1
Cannabis business protection through branding and compliance is the title of
the Brand Messaging Podcast Wait What Really OK. S5.E7 #97 is hosted by Brand Messaging Strategist Loren Weisman.

By securing the brand, business, messaging, finances and operations while helping each venture stay up to date on all federal, state and county regulations, the reduction of risk drops and the increase in profit grows exponentially. Safely estimated to be a 22 billion dollar industry by 2022, the correct brand discovery, development, compliance and organization... now, will allow for a venture to drive, thrive and survive in a marketplace has many supporters but also has a lot of people looking for those making mistakes in order to taken them down.

As more and more states are legalizing medical marijuana as well as CBD products, while others are looking to legalize the use of recreational marijuana products, organizations need to get all ducks in a row and prepare for everything from the IRS coming to audit all the way to others trying to steal the thunder or popularity of a product or marketing campaign.

When you educate, build and protect your business the right way, with the right steps, correct organization and compliant operations in place, the chances of success, profit and sustainability move up in your favor.

We achieve this by looking at each service, brand, and product to see if it is tried, tested and true with the four major components.

1. Brand Correction or Creation and Security
2. Business Structure and Systems
3. Financial Compliance and Tracking
4. Legal Protection and Organization

Wa also use the acronyms for CBD, THC and Hemp to be spelled out in the following way.




Cannabis business protection through branding and compliance.
The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Fish Stewarding Group & FSG Messaging and Optics
Loren Weisman Links
The Brand Messaging Podcast Wait What Really OK is available on Pandora, iHeart, Apple Podcasts, Spotify, and other locations.
Brand Messaging Podcast WWROK Links
Podcast Info Page:
Brand Messaging Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2:
Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Cannabis Business protection through branding and compliance