You have an incredible number of options at your fingertips when you decide to travel. From individual businesses to meta-search engines, experiences vary widely. Companies like AirBnB and others have made it easier to find smaller family owned businesses that provide unique tourism experiences, but they can still sometimes be hard to come by. My guest today is Dr. Duarte Morais. Duarte is an Associate Professor at North Carolina State University. He has been conducting research on the intersection of tourism and microentrepreneurship as a method to empower small businesses in the tourism segment for the last several years. He has created a unique solution to the lack of access to tourism experiences provided by small and family businesses by creating an organization that partners business and research called People First Tourism. While the organization allows him to study the phenomenon of tourism microentrepreneurship, it also serves another purpose.