Alliciency


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Oct 12 2019 21

Alliciency is a noun that refers to the power of attracting.

Our word of the day has evolved from the Latin allicere (all ee CHAIR ay) meaning ‘to allure.’ It may be used simply to refer to attractiveness, but is best understood as a power that some have over others.

We’re seeking a model with just the right alliciency. After all, we need to attract people to this product they’ve been neglecting for years.