Why some destinations captivate and others do not

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Oct 29 2018 42 mins   2
Destinations like New York and Paris need no introduction – when people hear those names images like the statue of liberty and Eiffel tower easily come to mind. But what about other destinations across the globe that are coming into their own as places to visit? Places like Dubai, Bhutan, and Austin, Texas are becoming increasingly popular travel destinations, all because they are imaginative communities. My guest today is Dr. Robert Govers, author of the recently released book called Imaginative Communities: Admired cities, regions and countries. He’s been doing research on destination image and brand for more than twenty-five years, and has put those years of experience and expertise to good use writing his book about why some destinations captivate travelers and others do not.