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It's important for businesses to market their products directly to the target audience to help increase sales and to become profitable. Take the Wet Lube company for example, they donate free trash cans at Pride events all over the country and also hand out free samples. Now that we have Viagra, however, Wet may be missing a key market segment. It's time to start putting the Wet trash cans at senior retirement communities all over the country now that old people are having sex again. Wear a condom.
