Jan 16 2009 23 mins
Hanging In
With all its problems these days, the picture that best seems to symbolize the auto industry is a famous inspirational poster from the '70s. You know, the one of the kitten with its young claws buried into a branch with the caption "Hang In There, Baby!" That's because with such a dim economic outlook for the next year, and so many positive changes and great product due in 2010, if the industry can survive the next twelve months many believe it'll be purring once again. And there was no better evidence of that than the mixture of reality, optimism and product on display at this year's North American International Auto Show in Detroit. Joining John McElroy from the floor of the show to discuss those topics and more are four OEM executives who all took double digit hits to their North American sales last year. Looking to rebound as best they can in 2009, they just may want to adopt "Hang In There, Baby" as an industry-wide mantra to get them through the next few months.
With all its problems these days, the picture that best seems to symbolize the auto industry is a famous inspirational poster from the '70s. You know, the one of the kitten with its young claws buried into a branch with the caption "Hang In There, Baby!" That's because with such a dim economic outlook for the next year, and so many positive changes and great product due in 2010, if the industry can survive the next twelve months many believe it'll be purring once again. And there was no better evidence of that than the mixture of reality, optimism and product on display at this year's North American International Auto Show in Detroit. Joining John McElroy from the floor of the show to discuss those topics and more are four OEM executives who all took double digit hits to their North American sales last year. Looking to rebound as best they can in 2009, they just may want to adopt "Hang In There, Baby" as an industry-wide mantra to get them through the next few months.