Jun 18 2010 25 mins
Grand Re-Opening
Fourteen months ago Chrysler was closing down. We're all familiar with the strange turns the story took. From bankruptcy to Obama to Italy and back, Chrysler survived, jobs were saved and the Pentastar was back in business. Well almost. There was that little thing about new product; it didn't have any and wasn't expected for some time. With its competitors pumping out fresh cars and trucks seemingly each month, it didn't seem like a scenario for success.
But somehow, someway Chrysler cobbled together a year of better sales with that aged product and, lo and behold, today it finally has something it hasn't had in over twelve months: a new vehicle in the form of the 2011 Jeep Grand Cherokee. Now it still is the "only" new vehicle available to its dealers for the near future but don't try to rain on Mike Manley's parade with that observation. Jeep's President and CEO is excited about this brand new SUV and what it says about his brand, the company's upcoming products and the future of the new Chrysler itself.
For a closer look at this all new Grand Cherokee, the Jeep brand and how it fits into Sergio Marchionne's plan for Chrysler, join John McElroy as he welcomes Mike Manley as his guest on this week's Autoline Detroit. Joining John on his panel are Bob Gritzinger from AutoWeek and Scott Burgess of The Detroit News.
Fourteen months ago Chrysler was closing down. We're all familiar with the strange turns the story took. From bankruptcy to Obama to Italy and back, Chrysler survived, jobs were saved and the Pentastar was back in business. Well almost. There was that little thing about new product; it didn't have any and wasn't expected for some time. With its competitors pumping out fresh cars and trucks seemingly each month, it didn't seem like a scenario for success.
But somehow, someway Chrysler cobbled together a year of better sales with that aged product and, lo and behold, today it finally has something it hasn't had in over twelve months: a new vehicle in the form of the 2011 Jeep Grand Cherokee. Now it still is the "only" new vehicle available to its dealers for the near future but don't try to rain on Mike Manley's parade with that observation. Jeep's President and CEO is excited about this brand new SUV and what it says about his brand, the company's upcoming products and the future of the new Chrysler itself.
For a closer look at this all new Grand Cherokee, the Jeep brand and how it fits into Sergio Marchionne's plan for Chrysler, join John McElroy as he welcomes Mike Manley as his guest on this week's Autoline Detroit. Joining John on his panel are Bob Gritzinger from AutoWeek and Scott Burgess of The Detroit News.