Dec 02 2011 26 mins
Cars vs. Beans
What sounds like a lawsuit working its way through the U.S. court system is in reality the epic struggle that plagued the American auto industry the last four decades.
And Bob Lutz is the auto executive who has seen it all. Over his nearly 50 years on the inside, he ran BMW, Ford, Chrysler and GM. Now that he’s retired and on the outside he’s pointing out problems with the industry. In his latest book "Car Guys Versus Bean Counters" he spotlights those, he believes, who have hurt the industry the most. And you don’t need an MBA to figure out who he means.
This week the man known as "Maximum Bob" joins John McElroy on Autoline along with panelists Csaba Csere and Peter De Lorenzo to discuss his book and the industry he devoted his life to.
What sounds like a lawsuit working its way through the U.S. court system is in reality the epic struggle that plagued the American auto industry the last four decades.
And Bob Lutz is the auto executive who has seen it all. Over his nearly 50 years on the inside, he ran BMW, Ford, Chrysler and GM. Now that he’s retired and on the outside he’s pointing out problems with the industry. In his latest book "Car Guys Versus Bean Counters" he spotlights those, he believes, who have hurt the industry the most. And you don’t need an MBA to figure out who he means.
This week the man known as "Maximum Bob" joins John McElroy on Autoline along with panelists Csaba Csere and Peter De Lorenzo to discuss his book and the industry he devoted his life to.