Battle of the Ads: Facebook vs. Google


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Aug 31 2016
Battle of the Ads: Facebook vs. Google

Facebook is constantly changing its algorithm to improve the user experience. Surveys showed Facebook that users were unhappy with being inundated with content from brands that didn’t matter to them. Moreover, that is what sparked a change in algorithm again and again, and now they have adapted their formula to ensure that users are getting more of the family, friends, and brands that matter than anything else. The bottom line is that if you are a brand trying to reach someone on Facebook then you are going to need to play the game. Google’s algorithm has changed to improve its Read More