What is Brand Strategy Discovery? A core element that many miss.


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Oct 09 2017 16 mins  
What is Brand Strategy Discovery? A core element that many miss. The Brand Messaging Podcast Wait What Really OK Episode 70 is hosted by Brand Messaging Strategist Loren Weisman. Loren goes in on the idea of the brand discovery phase of branding.

Are you looking into the comparisons and those that run close to your brand and your concepts when you are creating your brand? Take the time to do the discovery as you create the blueprint for your brand. Look at what others are doing and how you can differentiate yourself while still applying your voice, your style and your image to the brand that you are creating.

What is Brand Strategy Discover? Simply put, it is the phase between the wording, phrases and initial development of your brand being searched against other brands to allow you to see what can work for you and what can work against you as you also find ways to expand your message with an individualized touch that won’t get caught up and mistaken for others.

Episode 70 of Wait What Really OK is called “What is Brand Strategy Discovery? A core element that many miss.”

This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
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The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business.
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Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
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Fish Stewarding Group (Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
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Links
FSG URL: https://fishstewarding.com/
LW URL: https://lorenweisman.com/
Podcast Info: https://lorenweisman.com/brand-messaging-podcast/
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
Amazon Author Page: https://amazon.com/author/lorenweisman
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Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
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Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
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What is Brand Strategy Discovery? A core element that many miss.