Why would you hire a branding strategist to help you with a book?

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Oct 16 2017 22 mins  
Why would you hire a branding strategist to help you with a book? The Brand Messaging Podcast Wait What Really OK Episode 71 is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses the extra piece to bring to the creation of your book while you are writing it.

In the writing phase of books, all too often the idea is to just get it published and once it is read, the sales will magically appear. The other misconceptions and assumptions come in to play when authors think about branding at the end of the book and marketing the book once it comes out. Why would you hire a brand strategist to help you with your book? So you can write, market, brand and plan the release that much more effectively and productively.

To align and define the brand as you are writing the book and while it is being put together can allow you for greater opportunities, more media coverage and a better level of penetration and endurance for sales, opportunities and promotion after it is released.

Episode 71 is called “Why would you hire a branding strategist to help you with a book?”

This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business.
Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Fish Stewarding Group (Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
FSG URL: https://fishstewarding.com/
LW URL: https://lorenweisman.com/
Podcast Info: https://lorenweisman.com/brand-messaging-podcast/
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
Amazon Author Page: https://amazon.com/author/lorenweisman
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
Why would you hire a branding strategist to help you with a book?