Jul 22 2018 35 mins
NEWS/Quick-Takes:
Theme Park WiFi - http://www.latimes.com/business/la-fi-theme-park-wifi-20180720-story.html
Reviews of Comic-Con Activations including escape rooms: https://www.hollywoodreporter.com/live-feed/jack-ryan-walking-dead-san-diego-comic-con-activation-hits-misses-1128727
TEA Masters: http://www.inparkmagazine.com/tea-masters-call-for-nominees/
Nine Ways To Build Brand Relationships With Teens On Social Media: https://www.forbes.com/sites/forbesagencycouncil/2018/07/21/nine-ways-to-build-brand-relationships-with-teens-on-social-media/#580c7517324b
Six Ways You Can Use Yoga Principles In Your Social Media Marketing: https://www.forbes.com/sites/forbesagencycouncil/2018/07/20/six-ways-you-can-use-yoga-principles-in-your-social-media-marketing/#3d453d6a4639
Main Topic:
Digital vs. Traditional Marketing for big and small attractions
Understand the difference between Mass Marketing and Direct Selling; most traditional marketing is mass marketing.
As always, you must understand your market.
Crossing The Chasm has a great definition of ‘market’ as “a set of customers who have similar needs/wants and ref each other.”
Toggling between mass marketing and direct selling will depend on your market and the ability you have to reach a tipping point within that market.
Marketing is only useful if it can maintain a market.
The Marketing Funnel
Top: Cold leads go in
Bottom: Conversion
Digital marketing is at the bottom and Traditional is at the top.
You begin with general awareness and work them down.
Targeting Rating Points (TRPs): The percentage of the audience you’re targeting will be reached and the frequency. You must run a full campaign (5-7 times); otherwise, you’ll have no impact.
Wrap-Up:
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF
Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com
Theme Park WiFi - http://www.latimes.com/business/la-fi-theme-park-wifi-20180720-story.html
Reviews of Comic-Con Activations including escape rooms: https://www.hollywoodreporter.com/live-feed/jack-ryan-walking-dead-san-diego-comic-con-activation-hits-misses-1128727
TEA Masters: http://www.inparkmagazine.com/tea-masters-call-for-nominees/
Nine Ways To Build Brand Relationships With Teens On Social Media: https://www.forbes.com/sites/forbesagencycouncil/2018/07/21/nine-ways-to-build-brand-relationships-with-teens-on-social-media/#580c7517324b
Six Ways You Can Use Yoga Principles In Your Social Media Marketing: https://www.forbes.com/sites/forbesagencycouncil/2018/07/20/six-ways-you-can-use-yoga-principles-in-your-social-media-marketing/#3d453d6a4639
Main Topic:
Digital vs. Traditional Marketing for big and small attractions
Understand the difference between Mass Marketing and Direct Selling; most traditional marketing is mass marketing.
As always, you must understand your market.
Crossing The Chasm has a great definition of ‘market’ as “a set of customers who have similar needs/wants and ref each other.”
Toggling between mass marketing and direct selling will depend on your market and the ability you have to reach a tipping point within that market.
Marketing is only useful if it can maintain a market.
The Marketing Funnel
Top: Cold leads go in
Bottom: Conversion
Digital marketing is at the bottom and Traditional is at the top.
You begin with general awareness and work them down.
Targeting Rating Points (TRPs): The percentage of the audience you’re targeting will be reached and the frequency. You must run a full campaign (5-7 times); otherwise, you’ll have no impact.
Wrap-Up:
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF
Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com