Jul 27 2020 10 mins 2
While DTC had been a rising sales model pre-pandemic, it seems like in a post pandemic world almost every brand is trying to figure out the best way they can use digital channels to sell to customers directly. sticky.io's Ro Bhatia explained that there is a a right way to do it - that allow brands to move across the maximum number of channels smoothly - and a not so right way that tends to burn bridges as it forges new paths.
