Jul 10 2024 44 mins 1
Creativity doesn't come in hours. So why are agencies still selling time?
We don't have to look too hard to see that the marketing industry is evolving at the speed of light, but marketing and advertising agencies have followed the same traditional agency model for over 40 years.
With experience in both the brand side and the agency, Mia has seen the problem from both sides of the fence.
So the big question is, is the traditional agency model broken?
To answer the question, today's guest is Pat Langton. After selling his agency to Hero/McCann last year, Pat founded and runs Hook Creative Studio with his brother Matt. Hook was born out of frustration with long lead times, high production costs, and inefficiency.
Campaigns and brands discussed in this episode:
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
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