Mar 06 2017 15 mins 7
If you struggle to craft a compelling value proposition for your firm, chances are you re doing it wrong. As we ve discussed previously on the show, powerful messages don t live inside your head… they live inside your buyer s head. So instead of trying to come up with messages that you like, or that make you sound […] The post The 3 Elements of a Customer Profile appeared first on Boutique Growth.
