Innovative Approaches to Recruitment at Different Levels of Higher Ed with John McGreal


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Oct 01 2024 39 mins  

John McGreal, the Dean of Enrollment Services at Waukesha County Technical College, joins FYI host Gil Rogers to talk about the need for tailored approaches in admissions and the challenges of keeping staff focused and effective in a constantly evolving educational landscape.

John also emphasizes the importance of work-life balance and the need for tailored approaches in admissions. The conversation touches on the shift towards utilizing digital marketing and AI in enrollment processes while stressing the significance of maintaining motivation and proper staffing.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome | 00:00

Talking Maine and Milwaukee | 00:32

John’s Background | 02:25

Challenges in Higher Education | 07:15

Staff Morale and Technology | 08:21

Enrollment Strategies and Demographics | 13:39

Permission to see Deadpool & Wolverine | 17:45

Challenging the 'More with Less' Mentality | 18:44

Direct Admission: Pros and Cons | 19:51

Balancing Technology and Travel in Recruitment | 22:16

Higher Ed as a Public Good | 23:16

The Mission and Morale of Admissions Teams | 27:08

Respecting Work-Life Balance in Higher Ed | 29:05

Adding Value Beyond the Sales Pitch | 34:33

The Power of Authentic Student Care | 35:35

Conclusion and Contact Information | 37:56

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