Nov 06 2024 44 mins 1
Get ready for a story that redefines resilience. This week, we're sitting down with Mary Seats, aka Mz Skittlez, the unstoppable entrepreneur who transformed a $300 hustle into the multimillion-dollar fashion brand, Cupcake Mafia.
Mary's story defies the conventional startup path, and that’s exactly what makes it worth hearing. From building a multimillion-dollar brand to being fired from her own company, Mary has seen it all. After losing control of Cupcake Mafia, she bounced back stronger than ever, reclaiming her brand and launching The Icing Agency, a marketing powerhouse that has since grossed over $16 million.
Her journey isn’t just about personal triumph—it's about inspiring all of us to invest in women-led businesses and redefine what’s possible. Buckle up for an episode that will challenge your patterns of success and leave you fired up to make your own #BillionDollarMoves!
TIMESTAMPS / KEY TAKEAWAYS
0:00 - Intro
02:07 - Billion Dollar Questions with Mz Skittlez
07:46 - The $50K order that led to “you have to find a distribution company”
09:50 - From a dream-come-true to “you no longer own this company”
15:54 - 3 lessons learned: Involve your lawyer, understand your value, and plan your exits
20:39 - Mz Skittlez on pivoting: what moves the cash register and my customers’ experience?
24:14 - The Icing Agency: the upward spiral to $16 million in revenue
27:23 - Tips on building an effective brand and separating from personality: ‘Value over Price’
30:53 - The Bakery CoWork: creating a space for all women regardless of background
34:15 - Strategies that allows The Bakery CoWork to strive: #1 building a community
36:22 - The Bakery CoWork: #2 Create multiple revenue streams from a single space
38:02 - People-centered businesses: is it truly scalable?
41:18 - Mz Skittlez’s Billion Dollar Move and legacy
About Mary Seats 'Mz Skittlez'
Meet Mary Seats, aka Mz Skittlez, a dynamic force in the business world. From marketing genius to resilient founder, she's made her mark.
Despite facing challenges with her multimillion-dollar brand, Cupcake Mafia, Mary's resilience shone through. After setbacks and even dismissal from her own company, she didn't give up. Instead, she bounced back stronger.
Fuelled by determination, Mary orchestrated a remarkable comeback. She not only regained control of her company but also launched The Icing Agency, a marketing powerhouse that grossed over $16 million.
But Mary's impact goes beyond business success. Passionate about empowering women, she founded The Bakery Cowork, the largest female-focused co-working space in the U.S.
Mary Seats's story is one of resilience, ambition, and lifting others up. She continues to inspire aspiring entrepreneurs, proving setbacks are just stepping stones to success. Mz Skittlez is shaping the business landscape with her fearless approach, leaving an indelible mark on entrepreneurship.
FOLLOW MZ SKITTLEZ
https://www.instagram.com/mzskittlez/?hl=en
https://www.linkedin.com/in/mary-seats-aa38419a
https://www.youtube.com/@thesecretrecipetv
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PODCAST INFO:
Podcast website: https://billiondollarmoves.com
Watch on Youtube: https://tinyurl.com/sarahchenglobal
Join the community: https://sarah-chen.ck.page/billiondollarmoves
FOLLOW SARAH:
LinkedIn: https://linkedin.com/in/sarahchenglobal
Instagram: https://instagram.com/sarahchenglobal
Twitter: https://twitter.com/sarahchenglobal
