May 22 2018 57 mins 1
We're hoping to launch Transistor officially in July 2018. And that means we need to figure out a pricing strategy. What types of tiers and plans should we offer? SaaS pricing examples: Hootsuite WPEngine Sumo StatusPage Patrick Campbell, from Price Intelligently, says there are three aspects of a pricing strategy: Positioning: who are the right customers for your product? How will you target and attract them? Packaging: what features are included in each tier? What value does each type of customer want from your product? Pricing: putting a price on your tiers that reflects the value your customer receives. Where did we get stuck? Jon and I started by looking at who had signed up for early access to Transistor: Hobbyists – podcasting for fun, two people talking, no advertising. Prosumers – side-project podcasting, may have a bit of income, want to go pro. Solopreneurs – solo founders building smaller tech products. Small tech teams – teams of 3-10 people building larger software products. Bigger brands / enterprise companies. This list brought up a question: how do we define our target customer? Is "podcast hosting and analytics for professionals" too broad? Here's our homework for this week: we're going to let this simmer, we're going to talk to smart people about pricing, and we're going to come back to this next week. Question of the week: Tweet to @jon and @mijustin and let us know: how should we price our SaaS? Show notes Jason Fried - Ass pricing Patrick Campbell - Price Intelligently Jason Cohen - WPengine tiered pricing Transistor.fm Transistor.fm on Instagram Transistor.fm on Twitter Jon Buda is back on Twitter: @jonbuda Justin Jackson on Twitter here: @mijustin ★ Please review us in iTunes – T-shirt contest! Leave a review you’ll be entered to win a limited edition Transistor t-shirt! ★ Support this podcast on Patreon ★
