Jan 21 2018 61 mins 9
Drew McLellan has worked in advertising for 30+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at one of the world’s largest agencies, Young & Rubicam. He is considered a national marketing expert. He launched MMG’s blog in 2006 and it has been on the AdAge Top 150 from the list's inception in 2008. His first book, 99.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. To date, the AOC series has raised over $50,000 for charity. Drew’s writing has appeared in Forbes, The Washington Post, Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” His favorite topics include all things marketing and entrepreneurial, being a dad and how the Los Angeles Dodgers keep breaking his heart. What you’ll learn about in this episode: Why having a clear picture of who you are as a business is the best tool when it comes to marketing How to figure out who your “sweet spot clients” are How walking away from business can be the best thing you can do for your business Why the channel you should be paying the most attention to is your own website Why your website needs to be mobile ready How do you show you’re serious as a professional Should you be blogging How many clients do you really need In order to buy, your clients have to know, like and trust you Why ratings and reviews are so important How to come up with blog content consistently How to “slice and dice” your social content Ways to connect with Drew McLellan: Email: [email protected]
