In this episode, Alex Sanfilippo is interviewing Brant Pinvidic on his book "The 3 Minute Rule". Brant will answer these questions for us: What is the 3 minute rule? How do we use the 3 minute rule? Why should we use the negative? For full show notes visit: https://creatingabrand.com/058 Support the show (https://creatingabrand.com/join)