Aug 29 2024 61 mins
When Hyphenated was awarded Silver, West Coast in Ad Age's Small Agency of the Year Awards the publication wrote the following introduction.
"When William Esparza and Kelli Robertson left their roles at R/GA in 2019 to establish their own creative agency, they chose the name Hyphenated to reflect the agency’s aim of bridging the gap between brands and the multicultural audiences whose spending power continues to climb in today’s “fiercely hyphenated world.”
I first talked to Will and Kelli four years ago when they were just a baby and now they are growing up, evolving and responding to the dynamic changes in the marketplace.
We got to talk about the changes, the challenges, their beliefs, what makes them tick, and what makes them different.