May 29 2020 16 mins 1
Sheltering at home led many radio consumers to use their smart speaker, or phone, to tune in to a radio station they'd normally listen to while in the car.
Yet, as the nation begins its "reopening," Entercom Communications Chief Digital Officer JD Crowley finds that as listening on an actual radio returns, streaming levels are staying put.
It's good news for radio broadcasting companies looking to get more out of their digital streaming platforms -- including ad dollars.
Learn more in this concluding RBR+TVBR Coronavirus INFOCUS podcast, as the Radio + Television Business Report in June will begin offering podcasts on our core subjects: Washington, Wall Street and the world of broadcast technology!
Yet, as the nation begins its "reopening," Entercom Communications Chief Digital Officer JD Crowley finds that as listening on an actual radio returns, streaming levels are staying put.
It's good news for radio broadcasting companies looking to get more out of their digital streaming platforms -- including ad dollars.
Learn more in this concluding RBR+TVBR Coronavirus INFOCUS podcast, as the Radio + Television Business Report in June will begin offering podcasts on our core subjects: Washington, Wall Street and the world of broadcast technology!
