Aug 28 2019 26 mins 1.1k
It’s 1969, and the iconic film Easy Rider stars Peter Fonda, Jack Nicholson and—most prominently—Harley choppers. It boosts the brand’s cool cred even higher with the American counterculture, much to the chagrin of the aging, conservative company owners in Milwaukee. They’ve long-hated the fact that the Hells Angels ride Hogs, but now the top Angel reveals some shocking news on his true feelings about Harleys. Finally, there’s a new light in Milwaukee. Willie G. Davidson, son of Harley’s president, rises as chief of style and design. He not only appreciates the outlaw bikers, he looks like one. Harley-Davidson needs to embrace the image that’s grown around the bikes, and Willie G. seems like the man to lead the charge. But can he pull it off? Support us by supporting our sponsors! Westin - At Westin Hotels & Resorts, their entire reason for being – is your well-being. Explore at Westin.com, a member of Marriott Bonvoy.
