Nov 15 2018 30 mins 1.3k
As Red Bull plans its U.S. invasion, an unlikely upstart vies to beat it to market. Led by branding guru Mark Hall, the wholesome Hansen Beverage Company launches Monster, a grungy, all-American alternative to its yuppie European competitor. Not only does Hall intend to pull Hansen back from the verge of bankruptcy, his plans will position Monster to take a massive bite out of Red Bull’s multi-billion dollar industry. Support this show by supporting our sponsors! Get to know the well-connected 2019 Lincoln MKC at Lincoln.com/Wondery Article - You can get $50 off your first order of $100 or more only at Article.com/BW Keeps - Visit Keeps.com/BW for a free month of treatment!
