Gibson vs Fender - Back From the Brink | 5


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Jul 03 2019 27 mins   984
It's the early 1980s, and for the first time in 30 years, the U.S. guitar market has gone cold. Bands are switching to synthesizers and kids are ditching their garage bands for computers and video games. A group of employees has bought the Fender brand but not its factory. Now they need to find a place to keep making guitars — fast. And Gibson has new owners, too — who bring plenty of rock 'n' roll attitude to the job, but little experience. Can these new stewards of guitar's most hallowed brands save their companies from the scrap heap? Support us by supporting our sponsors! Mack Weldon - For 20% off your first order, visit mackweldon.com and enter promo code BW at checkout. Zoom - Visit Zoom online, set up a FREE account today, and try the most affordable and most reliable video communications solution on the market