Jun 26 2019 28 mins 1k
Gibson's Les Paul sets a new standard for the solid-body electric guitar, and rival guitar maker Fender needs to respond. The company does so in 1954 with a sleek, futuristic guitar unlike anything else on the market: the Stratocaster. It's a hit. With their higher volume and heavier tones, the Les Paul and Stratocaster help give rise to a new style of music: rock 'n' roll. It opens up a whole new market for electric guitars -- but which company will dominate? Support us by supporting our sponsors! DoorDash - Business Wars listeners can get $5 off their first order of $15 or more when you download the DoorDash app and enter promo code BW Zoom - Visit Zoom online, set up a FREE account today, and try the most affordable and most reliable video communications solution on the market.
