Nov 25 2019 25 mins 3.4k
Facing a shrinking raisin market, Sun-Maid hires a new CEO with a mandate to make raisins popular with Millennials. He believes part of the reason consumers are spurning raisins is the price and is set on Sun-Maid paying less money to farmers. This puts him on a collision course with the old school raisin grower who is heading up the Raisin Bargaining Association. With many farmers struggling to make ends meet, the R.B.A. is determined to get the highest price for raisins ever. As the two men clash, tensions escalate to the point of death threats. Support us by supporting our sponsors! Four Sigmatic - You can get 15% off your Four Sigmatic purchase by going to foursigmatic.com/businesswars and using code BUSINESS WARS at checkout.
