Hasbro vs Mattel - The Shotgun Wedding | 5


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Apr 03 2019 27 mins   1.1k
A few months ago, Mattel’s revenues were just fifty million dollars behind Hasbro’s. But now that Hasbro’s swallowed Tonka—the classic maker of Nerf, Play-Doh, and Monopoly—Mattel is half a billion dollars behind, and CEO John Amerman isn’t happy about it. Ever since Hasbro turned British fashion doll Sindy into a Barbie lookalike, the two toymakers have been at war. Now Amerman is looking to make a couple strategic acquisitions: one to put Mattel back in pole position, and the other, to spite Hasbro. You can find new episodes of Business Wars, completely ad-free, only on Stitcher Premium. For a free month of Stitcher Premium, go to stitcherpremium.com/wondery and use promo code WONDERY. Support us by supporting our sponsors! Blinkist - Go to Blinkist.com/BW to start your free trial or get three months off your yearly plan. LinkedIn Marketing - To redeem a free $100 LinkedIn ad credit and launch your first campaign, go to LinkedIn.com/BW