Nov 26 2019 15 mins
Contact Fatima: https://www.linkedin.com/in/fatima-mamod-ca-sa-cia-60837876/
FULL EPISODE TRANSCRIPT
Adam: (00:05)
Hey everyone. Welcome back for episode 30 of Count Me In. I'm your host, Adam Larson and our featured expert guests for today's conversation is Fatima Mamod. Fatima is a chartered accountant, entrepreneur and a business coach from Johannesburg, South Africa who joined Mitch for a conversation on what she calls the business savvy accountant. Let's tune in now to learn more.
Mitch: (00:31)
In your opinion, what skills are most necessary for an accountant to be successful in today's business environment?
Fatima: (00:38)
Okay, so I think the most important thing, I mean we are accountants by profession is definitely the technical skills. I think that goes without saying. But on top of that is to have a very important elements I think. And the second one is business acumen. And when I say business acumen, you know, I really mean where you can tie in your technical skills with helping the business achieve what that moods to. So it's not just knowing or understanding how the business works, what's the dentist process? It's actually tying in your technical skills with what the business needs. And I'll use the data's process as an example. So we all know you need to do a data's check in the beginning. You need to ensure that they have a credit limit. You've done the credit fitting, etc. Now as the accountant, you know that what I've realized is simple things like this, sometimes within the company, people don't understand the importance of it until you're way down the line and you're not getting the money from your datas. So what I find is communicate, talk and let your sales people know why it's so important and how this impact and fix them. And that's a difference between understanding the business and business acumen which is really important. and then the third thing that too, we are never taught as accountants I would say, is communication skills. We understand numbers. We never thought how to present those numbers through a story that business leaders can actually understand. I mean, how many meetings have we been in where the accountant is just asked to then present the numbers as he or she is going through it. No one's actively engaging. They either busy with something else because we don't present our numbers in a way that tells a story of the business. And I find it really useful and what has helped me a lot and I get very great feedback, is when I present with telling a story and I do that by talking to my colleagues beforehand saying, hey, I see our sales that actually up this month. That's great. What was the reason behind the, it's how did it go? Was it customer A and tying that in. So when you're presenting the people you've spoken to actually feel like they part of your presentation, they feel like you're presenting a part of this story. And that's really key.
Mitch: (03:01)
Now, how do these different skills change or adapt when you're looking to be an entrepreneur?
Fatima: (03:08)
So what are the three realized and running three, four businesses of my own and then successfully selling them off my technical skills. As much as I thought they would either be center around my entrepreneurship journey, they were not. And I think that's a big common mistake that we make as accountants. We feel that because you know, I'm a charted accountant, I know what I need to do with the technical skills at the center know I find that your business acumen, your business knowledge is the most important thing when you start your entrepreneurship journey. They, you know who you do business with, the client you get into, they don't really care whether you're a charted accountant video to qualify the content by proficient, they have a problem and they need to understand that you as a person have the skillset to solve that problem for them. And they may not even realize that it's an accounting problem. So you need to be able to, again, the business actually meant to show them that the skillset that you have actually matches, and this goes with any business where they use starting their retail businesses as well. Customers and consumers will come in with a certain need and you have to be able to identify and resolve it for them. The second thing that I find is really important is on the leadership side, we learn accounting, learn everything on that but none of us had really thought leadership skills. So in that post communication, networking, networking is, you know, a baby that everyone uses. Attend networking sessions. Why don't you meet with this one? But how do you it yet? What do you go and what do you want to get out of attending things? Because time is key on skins, 50% of your time attending different events and you don't get any leads from me. So it's your leadership, your communication. When you attend these sessions, who are you targeting? Who are you going to meet? How are you going to start the conversation with them? Need to think all these things through before you go in. And the last bit is you need to identify within your mentors who's the right people to help you unlock the path that you need forward. Because an entrepreneurship journey can get very lonely and you cannot really resolve everything on your own. So you need to understand that it's certain points you will need help. And who are the people you can turn to for help. I remember when I started my practice the first three months I had not one client, not one lead. And that was really because I sat and I said, you know, I'm qualified to offer service. This is what I'm worth and I'm not willing to talk, negotiate or even understand what's happening in the market. And three months with not a client and then realize, you know what, entrepreneurship doesn't work like this.
Mitch: (06:03)
So you've used the word business acumen a few times now, but in preparing for our call, I know you referenced business savvy quite a few times, so I'm curious, what does an accountant who is business savvy actually look like?
Fatima: (06:17)
So I could find an accountant who is business savvy, what do they look like? That's the person who has a seat at every table with business decisions that are being made with strategies in discuss. Your opinions are actually in us and you have people who make these decisions within the organization come through and saying, Hey, this is what we're thinking. we heard your presentation or you really helped us on this exercise. What are your thoughts around this? How do you think we should approach this new contract that we are looking at signing with this customer? Do you want to join him in the meeting? And then when you join in, in the meeting, it's having a voice on the table that's actually hurt. And that's when you realize that your business acumen has translated to becoming business savvy. People now know what you bring to the table and people can see you as beyond just being the accountant in the business.
Mitch: (07:16)
Many of our listeners are more corporate accountants. So I'm curious, how does a business savvy accountant function in the corporate world as opposed to the entrepreneurial environment?
Fatima: (07:29)
So the key difference in the key item that's different in the two, and I've had seats on both sides. ...