Feb 12 2017 22 mins 3
- People go out drinking every single day in Japan
- Millennial males don't drink as much as older generations (39% of millennial males don’t drink)
- They also buy less cars and less wrist watches
- Simon’s friend has lots of watches, some of them are worth $20,000
- Watches used to be a sign of status
- Phones are the new status symbol and many males don't have a watches
- Less divide because majority of us have one of three phone types
- Expensive bags are the equivalent status symbol for women
- Martina thinks we should spend money more wisely
- Everyone should invest in a good kitchen knife - more practical
- Less male millennial drinking signifies a change in work culture
- In the past part of your job was to drink with the boss. This generation are saying no to business drinks and ar spending more time with their families.
- Women in Japan are drinking more wine
- Wine consumption still quite low (4 bottles per person per year)
- Western cuisines like Spanish Tapas becoming more popular, and this believed to be responsible for the increase in wine consumption
