Should You Create a Personal Brand or a Business Brand?


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Sep 01 2024 16 mins  
Are you struggling to decide between creating a personal brand or a business brand? This episode will help you understand the key differences, benefits, and drawbacks of each, so you can make an informed decision that aligns with your goals.

A business brand can be sold and leveraged, making it ideal for long-term growth and exit strategies. However, personal brands can monetize your unique persona and expertise, leading to fame and higher perceived value. Understanding these differences will help you choose the right path for your aspirations and lifestyle.

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