Oct 01 2024 38 mins 2
In this new episode, Rick sits down with Neil Trickett and Shaida Rabie to discuss how healthcare recruitment is changing and share new ways to attract talent. The focus is on moving from traditional job boards to using social media, highlighting clinic culture, and using Google for job postings. They also emphasize that practice owners need to adjust their marketing strategies to attract not just patients, but also top talent in a competitive job market.
Neil, a physical therapist and founder of Practice Promotions, uses proven marketing tools that helped grow his own PT clinic over 8 years. Now, he helps other practices attract more patients through websites, Google ads, and patient-focused content. His company sends over 3 million promotional pieces to PT practices across the country.
Shaida is a GenZ who loves all things social media. Last year, she generated over 3.7 million views and trained over 212 marketing coordinators. Shaida now runs Clinic Accelerator's social media service and helps owners free themselves from social media so they can focus on running the business.
In this conversation, Rick, Neil, and Shaida discuss topics such as:
- The mindset of GenZ hires and how they make career decisions
- Why your best front desk hires might come from your patients
- Effective social media strategies for attracting top talent
- Why clinic culture content performs best for recruitment
- How Google Jobs, SEO, and Google Ads can boost your hiring efforts
- What a high-converting "Join Our Team" page should include
- How this strategy works even in rural areas
- Real-world cost per conversion using this approach
- Why your content and paid ad strategy should focus on BOTH hiring staff AND attracting new patients
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