Dec 02 2024 18 mins
In This Episode
In this episode of That Solo Life , Karen Swim, APR and Michelle Kane discuss a few simple tasks that solo business owners need to consider as the year comes to a close.
The co-hosts kick off the discussion with information about the Corporate Transparency Act and the necessity for business owners to complete their BOI filing. Karen emphasizes the ease of the process, sharing her own experience and encouraging listeners not to overlook this important legal requirement. Karen and Michelle also touch on the significance of health insurance during this time of year, urging our audience to consult with insurance brokers to find better plans that suit their needs and potentially save them money.
Transitioning into broader industry discussions, they address the noticeable decline in viewership for major news outlets and the cultural shift towards mental self-care. The co-hosts explore how this trend impacts PR professionals and the challenges they face in reaching audiences who are increasingly disengaged from traditional media. Karen highlights the need for creativity and agility in our communication strategies, suggesting that we look beyond conventional methods to connect with our clients and their audiences.
In the episode, Michelle and Karen also discuss the importance of community building in our marketing efforts. With people feeling more isolated than ever, they emphasize the value of creating spaces for connection and engagement. Whether through local events or user groups, listeners are encouraged to think about how they can foster community.
The episode wraps up with a reminder of the actionable steps you can take before the year ends, including completing your BOI filing and securing appropriate health insurance. Listeners are invited to share their thoughts and ideas for future topics, reinforcing the sense of community within the solo PR profession.
Join us for this insightful conversation as we navigate the challenges and opportunities that lie ahead in 2025 and beyond. Don't forget to check out Solo PR Pro for more resources and support in your solo journey!
Episode Timeline
00:00:00 - Introduction to That Solo Life Podcast Join Michelle Kane and Karen Swim as they kick off the episode, discussing the countdown to the end of the year.
00:01:00 - Corporate Transparency Act and BOI Filing A discussion on the importance of the BOI filing under the Corporate Transparency Act and tips for completing it efficiently.
00:03:30 - Health Insurance Tips for Solopreneurs Karen shares insights on the benefits of working with an insurance broker to find better health insurance plans.
00:06:30 - The Impact of News Consumption on PR Exploration of the decline in news viewership and its implications for PR professionals in reaching audiences.
00:09:30 - Challenges in Media Engagement Discussion on the difficulties of engaging audiences who are tuning out traditional media sources.
00:12:00 - Creative Approaches to Storytelling The importance of storytelling in PR and how to connect with audiences on a personal level.
00:15:00 - Building Community and Engagement Strategies for creating community connections and engaging customers beyond traditional marketing methods.
00:17:30 - Conclusion and Call to Action Wrapping up the episode with reminders for listeners to complete their BOI filing and health insurance tasks, and encouraging community engagement.
Resources:
- Beneficial Ownership Information - Online quiz and filing
- Health Care information for the self-employed: Healthcare.gov
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