Nov 19 2019 42 mins
Joe Paone joins this episode of DemandGen Radio to talk about the demand generation strategy he’s built at Splunk. From planning and budgeting to choosing tech and implementing programs, Joe shares how he keeps his demand generation efforts running like a well-oiled machine. Tune in as we share how to properly budget and identify gaps in your demand gen strategy, whether or not marketing’s performance should be tied to revenue, and more.